About The Sweet Spot Festival

The Sweet Spot Festival is a FREE family friendly event series, bringing Harlem’s increasingly diverse community together to celebrate it’s rich historical legacy. Its purpose is to promote music,culture, art, and commerce. Here you will find an eclectic range of musicians, DJ’s, performance & visual artists, a mouth watering array of food & dessert vendors, kids activities, workshops and to-die-for vintage & jewelry selections. Reserve a picnic table , bring your good spirits & Dance! Music! Shop! Relax!

  • Marsha Reid – Co-Founder

    West Indian, British Ex Pat: Marsha’s career in the arts encompasses more than 10 years as an arts presenter & producer. In addition to her ongoing work with non-profit arts institutions: Lincoln Center, Black Girls Rock! & The Metropolitan Museum of Art – Marsha’s company Musical Directions presents and showcases some of the finest musicians and artists from this country and abroad, Music, dance and spoken word, from an array of cultures, a global celebration of the performing arts. www.musicaldirections.com
  • Carolyn “CC” Concepcion – Co-Founder

    New York native, Carolyn “CC” Concepcion is a global marketer, cultural innovator, visionary and experience designer who uses creativity and harnesses innovation to find solutions that impact & connect with global communities. She has built a career designing experiences and initiatives for a variety of brands, celebrities and social impact organizations including, Heineken USA, DIAGEO, Ashoka Changemakers, BLACK GIRLS ROCK!, LVMH, Nintendo, Afropunk Festival, DoSomething.org and Sean “P.Diddy” Combs
  • Kia Digital & Community Relations Manager
  • Din Production Assistant
  • Daria Marketing & Events Manager